NOIDA, INDIA — In what is a truly remarkable achievement for the Indian artisanal sector, Hastvikas, the design-led brand built on the philosophy of “Legacy, Curated,” has officially announced its expansion into the United States and Europe. This significant milestone comes just 60 days after the brand first debuted.
The startup has successfully leveraged a modern, high-tech approach to age-old crafts, effectively connecting the quiet, dedicated women of Odisha, Rajasthan, Nagaland and many other states with the homes of international heritage lovers. This rapid push onto the global stage signals a new, powerful chapter for the Indian artisan economy, proving that traditional heritage—when adapted thoughtfully—is hugely in demand worldwide.
The Speed of “Legacy, Curated”
Where many traditional handicraft brands spend years setting up international logistics, Hastvikas’s immediate success is thanks to its unique “Translation” model. The brand is doing more than just exporting products; it’s carefully curating functional art specifically for the needs of a modern, global consumer.
“The fact that we are already shipping to California, London, and Barcelona within our first two months is powerful proof of how universally compelling handcrafted luxury is.” said Arundhati Mukherjee, Founder of Hastvikas. “We are making it simple for a customer in the US, UK and Europe to own a beautiful, unique, and rare handcrafted piece – literally bringing the soul of a remote Indian village into their home with a single click. Our Indo Modern and Trending Collections bring the latest adaptations of age-old crafts, beautiful products that fit right into your home with a story that you will love to narrate, over and over again.”
AI Driving Global Interest
A major factor in this quick international uptake is the brand’s integration of AI and Design with traditional handicraft. By allowing customers globally to view products as per their tastes and house decor, this ensures a hand-crafted Yoga Mat Patchwork bag from Rajasthan or a hand-woven set of Red and White Lilies from Nagaland will fit perfectly into a 21st-century modern apartment, no matter which continent the customer is on. The imagery is tested and personalised. Hastvikas plans to integrate technology more and more into a very traditional set of products, This is bringing the online customers a deeper feel to the products and therefore closer to the heritage of India.
Supporting the Soul of Rural India
Beyond the commercial aspect, the rapid expansion to the US and Europe serves a vital social purpose. By opening up these valuable, high-demand markets so quickly, Hastvikas is providing rural artisans with immediate, consistent, and fair-trade income. Every single order placed in Europe or America directly supports a family of creators in a remote Indian village, ensuring their many stories continue to be heard and valued.
About Hastvikas
Hastvikas is a leading source for curated Indian heritage items. By fusing ancestral skill with modern practicality and AI-powered visualization, Hastvikas helps create comfortable home environments enriched with rare and meaningful stories. To explore the collection from all over India, visit: www.hastvikas.com
About Nirmetra
Nirmetra is the parent company and driving force behind the Hastvikas brand, focused on bridging the gap between traditional Indian craftsmanship and the global consumer through innovative technology and design curation. For more information visit www.nirmetra.com
Media Contact:
Arundhati Mukherjee
